After creating your campaign and saving it you have to create a plain text version of it.
This step is important for two reasons:
1. Contacts might want to receive a plain text version because they’re not fully sighted, or their email client doesn’t display HTML emails;
2. Some spam filters will penalise for being only in HTML part and having no plain text alternative.
Creating the plain text version of your campaign
This step is really quite easy and simple to do.
After you’ve saved your campaign the platform will go to the campaign ‘creation’ page where you will see the plain text feature (just below ‘Message’). Simply click on Generate Plain Text.
You also have the option to edit the plain text – click on Editor – and edit away.